Sunday, 20 May 2012

Doing What You Love Does Not Always Mean the Money Will Follow

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The last time we met, Atheena, a new entrepreneur struggling with defining her business, had gotten clear on her strengths and on what she wanted. By examining her “inner chatter”, she was able to make more effective decisions and really start to build her business. She even brought in a partner who was prepared to invest in and manufacture the product.

Unfortunately, knowing your strengths and what you want, and having that actually meet your financial needs are two different stories. Many entrepreneurs find themselves spending their great strengths in areas of their business that bear little fruit. While they may be getting what they want in some respects, they are pursuing a ‘financially ineffective strategy’.

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Internal Chatter

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In this column, coach Jody Eagen will discuss how his entrepreneurial clients became more effective decision makers by listening to their own internal "chatter" and knowing their strengths.

In the last article, my client Atheena had moved from being confused and discouraged to deciding on which great idea to produce. She overcame the fear of commitment and the potential lost opportunity with her next great idea.  She realized that in actually producing a product, invaluable knowledge and experience would be gained.  With that, we moved on to implementation.

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The Power of Clarity

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The following is an Entrepreneurial Tale from the eyes of their coach that is sure to bring insights for you and your business.

Entrepreneurs tend to focus on Action: We need to 'do' to feel like we are moving our businesses forward. Most of my coaching with entrepreneurs involves helping them understand their ‘why’ behind the action, i.e. to gain Clarity, both short and long term. The story below is one example.

When I met Atheena, she was sullen and confused. Her creative ability was ruling her life preventing any real focus or movement in her business. Without a clear direction, Atheena said yes to everything, as long as it involved creative people and ideas. But money was becoming a problem.

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